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Theme park fans have had a lot to talk about in the past month or so. Whilst a lot remains speculation, leaked information is beginning to find it's way onto the internet. I have searched through the endless threads and websites of information to bring you up-to-date.

Avatar: Coming to Animal Kingdom 2016?

To begin with, Disney announced it's plans to bring James Cameron's mythical world of Avatar to Disney's Animal Kingdom. Responses to the plans were surprisingly mixed considering Avatar (2009) is currently the highest grossing film of all time, receiving over $2 billion at the box office - the first film ever to do so. However, the added charge of viewing the film in 3D, which was the film's biggest selling point, would arguably have increased box office revenue and not necessarily reflect public opinion. However, this is also contrasted as reviews of the film seem to be mainly positive - so why the mixed reaction?

The general view from those who are disappointed with the Avatar project is because of the supposed 'lack of storytelling' of Cameron's visual spectacular. In contrast, Disney have always prided itself on its ability to tell a great story - this is reflected in many of its unique and franchise-based attractions. Instead, Avatar arguably relies on its visuals to charm and impress audiences - something Disney also does well. 

Regardless of its mixed reception by the theme park community, Avatar is currently in it's 'blue sky phase' meaning it is currently undergoing design. Sceptics believe that Disney's announcement of Avatar was rushed - as no plans have actually been decided. They believe the announcement was a retaliation of the success and prosperity of Universal's Wizarding World of Harry Potter. Avatar is expected to begin construction in 2013, with possible opening dates varying between 2016-2018. This would make it a direct competitor with Universal's rumoured plans.

Universal: Harry Potter is going to Hollywood!

Universal Creative announced in December that Harry Potter is coming to Hollywood - but what does this have to do with Avatar? At the time of the announcements, rumours were rife that Harry Potter was to expand at Universal Orlando. However, nothing was mentioned at the time of this announcement. Around the same time, Universal revealed it was closing its iconic and classic attraction 'Jaws' on January 2nd 2012. This was when the rumour mill really started.

Prior to the Jaws announcement, it was the general idea that any Harry Potter expansion would take place in the Lost Continent. However, the rumours then began that Harry Potter was to come to Universal Studios, replacing the Jaws and Amity section of the park. How would this benefit Universal?

Firstly, Universal would capitalise further on the phenomenon that is Harry Potter, which has boosted their merchandise sales substantially and their attendance figures by 30%. Secondly, guests who visit Universal to only visit 'Harry Potter World' would be forced to purchase a two-park ticket. Not only increasing average ticket sales but also increasing the amount of time that the consumer spends on Universal property and for many people, reducing the amount of 'Disney days' in their vacation. 

Gringrotts: New attraction to replace Jaws?

Moreover, on January 2nd Theme Park Insider posted a fantastic article about some 'leaked' Harry Potter plans. Whilst these aren't 100% guaranteed to happen, the article does suggest the expansion into Universal Studios will include the long rumoured Gringrotts ride, similar to the existing Revenge of the Mummy ride. There are also plenty more shops proposed for Potter fans to enjoy (and Universal to reap the economic awards of-course!) as well as a larger Ollivander's that would be able to accommodate more people. 

Will this happen? Only time will tell...